Digital experience for music artist Fleurie

Responsive website for music artist where fans can ‘pin’ their concert memories to an interactive world map 

  • Strategy

    UX Strategy

  • Design

    UI/UX Design, Web Development

  • Client

    Fleurieland Records / Picnic Artists

Thank you for your amazing hard work on getting this all just right!! I truly can't overstate my gratitude for this team.


Create a new music artist website with high fan-engagement

Fleurie is an American musician from Nashville. Her music has a wide international following and passionate fanbase with 145 million Spotify streams and 2.2 billion YouTube views.

In 2021 Relish were commissioned to create a new Web experience for Fleurie to coincide with the launch of her new album, Supertropicali.

Fleurie music artist responsive website design

An organic, hand-drawn feel

Working with American artist Day Toscano, and using Fleurie’s own hand writing, we created a site with an organic feel, with torn paper edges and hand drawn icons. Here fans could navigated via fun animated ‘stamps’, explore the inspiration behind each album, watch videos, find a gig near them and even text Fleurie direct.

Fleurie music artist website design

Pinning fan's music memories onto a virtual 'Fleurieland' world

Fleurie’s management had seen our award winning site for Novo Amor and wanted a similar fan-engagement world map for her website.

So we created a suitably Supertropicali-pink map of the world on the home page where fans could ‘pin’ their memories from Fleurie concerts, fan art or music covers by simply linking their existing social posts.

Fleurie music artist responsive website design

In the words of the client...

Where to begin! Del and the Relish team are top notch; the ease at which their team operates is no doubt due to their thorough communication, passion for what they do, and commitment to bringing their clients’ vision to life. Relish played an undeniably vital role in the launch of Fleurie’s new musical era, and we are so grateful to have found a company like Relish that was intricately attentive to every single small detail in Fleurie’s website. Thank you Relish!

Fleurie & Picnic Artists

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