Branding, Website & integrated comms for outside broadcast company
Brand strategy, brand development, website design and complete integrated communications
Brand strategy, brand development, website design and complete integrated communications
TASK
Vivid Broadcast produce beautiful and engaging live broadcast for TV, social and web portals. They required a brand refresh to communicate their difference and attract new customers.
So we defined their brand framework and brought this to life across all channels including digital, photography, print, truck livery and trade exhibitions.
Vivid wanted to create a powerful and unique brand. So we took their management team through our branding process. This revealed a new brand mission and essence focused around ‘a better way’ which expressed both their unique cinematic broadcast technologies and attentive, ultra reliable delivery.
The previous website was not performing well as it was too technical focused. So we designed, wrote and created a new site which was sales orientated. As a result prospective clients now had multiple proof points recommending Vivid’s expertise across a range of genres.
Our scope included shooting original photography of the Vivid team in action – beautifully presenting their many success stories.
The branded extended beyond digital to all touch points including the livery design of Vivid outside broadcast trucks and exhibition stand design for B2B trade shows.
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We create unique and dynamic brands and build digital experiences that go further in engaging audiences.
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