The ’Creator‘ brand archetype
What do Lego, Honda and Adobe have in common? They are all...
Read MoreThe ’Everyman‘ brand archetype
Some brands we connect with and some we don’t. All brands want...
Read MoreHow to launch your new brand internally
How many events have we seen where a celebrity is used to...
Read MoreUnlocking the power of your brand starts with a personality test
Most brands are not planned. You get an idea, start a business,...
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