Brand strategy and design for AI

action.ai automate voice and text customer service interactions for banking, healthcare and insurance providers. They required a brand refresh and new web presence to communicate their difference and attract new partners.

We redefined what their brand stood for and brought this to life across digital channels.

We took the action.ai management team through our branding process to get to the heart of what their brand stood for and provide clear direction for all new creative and written comms.

Using our unique brand ‘coffee pot’ and brand archetype process we uncovered a new brand mission and essence focused on ‘extraordinary’. This expressed not just their market-leading technology but also the ‘joyful customer interactions’ their AI delivered.