Building emotional connection for luxury jewellery brand
Strategy and global integrated advertising campaign creating fresh emotional engagement for the jewellery division of the world’s largest diamond company.
Challenge
Shift perception from a ‘brand I trust’ to a ‘brand I love’
De Beers’ own research indicated it could improve its brand empathy with consumers, so they asked us to launch a global campaign to tackle this issue and increase brand awareness.
We devised When Only Forever Will Do – an emotionally-led brand campaign showing that truly significant moments demand truly special diamond jewellery.
The campaign featured four real De Beers customers from around the globe – telling the stories of their special ‘forever’ moments and what led them to celebrate these with their particular De Beers diamond jewellery piece.
Integrated Campaign Elements
0
Print advert
executions
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Films for social and
digital marketing
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Languages
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Real De Beers
customers
Women of Forever: Yumi
Creators of Forever
GLOBAL CAMPAIGN ACTIVATION
Fully integrated
global campaign.
This fully integrated campaign included print, OOH, film, digital, social and in-store. There were a huge number of assets and all were created in 4 languages and supplied to De Beers key markets for activation along with a campaign toolkit providing guidance for local asset adaptation.
Let’s collaborate
Send us an email, to discuss a project.
We make brand campaigns go further with unique ideas crafted by an agile team of integrated creatives and producers.