Brand strategy and website design for artificial intelligence company

Brand strategy, brand development, website design and video for artificial intelligence company

  • Strategy

    Brand Strategy, Creative Strategy

  • Design

    Brand Design, UI/UX Design, Video

  • Client

    action.ai

TASK

Define artificial intelligence brand and bring it to life digitally

action.ai automate voice and text customer service interactions for banking, healthcare and insurance providers. They required a brand refresh and new web presence to communicate their difference and attract new partners.

We redefined what their brand stood for and brought this to life across digital channels.

BRAND STRATEGY

Relish ‘Coffee Pot’ brand framework

We took the action.ai management team through our branding process to get to the heart of what their brand stood for and provide clear direction for all new creative and written comms.

Using our unique brand ‘coffee pot’ and brand archetype process we uncovered a new brand mission and essence focused on ‘extraordinary’. This expressed not just their market-leading technology but also the ‘joyful customer interactions’ their AI delivered.

Digital marketing assets

The new brand framework informed all new creative. Their ‘extraordinary’ conversational AI was expressed through art direction, website design, brand videos and use case videos explaining how they empower human-like customer experiences. 

 

Home page hero film

Talking heads video example

Use case video example

Key team portraits

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We create unique and dynamic brands and build digital experiences that go further in engaging audiences.

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