Standing above the financial crowd

Brand development and integrated marketing for French Exchange Traded Fund provider. Refocusing the brand and driving positive brand sentiment and sales. 

  • Strategy

    Brand Strategy, Creative Strategy

  • Design

    Logo, Moving Image, Digital, Print

  • Client

    Société Générale


Refresh and refocus French ETF brand

Lyxor ETF is part of Société Générale Group and the first ‘exchange traded fund’ provider in Europe. They asked us to redefine their brand and create a visual language to help them stand out from their competitors.

brand guidelines for brands

Through our brand process we uncovered their new brand framework – their ‘brand coffeepot’. This identified their unique attributes and the core essence at the heart of the brand. Everything they needed to effectively focus their marketing messaging.

Lyxor were the first European ETF provider and relentless in their focus on quality and tracking efficiency. So, we developed their new ‘brand essence’ as ‘The Tenacious Pioneers’ and brand strapline as ‘The Original Pioneers’.

Launch Results & Scope

Percent uplift in brand association
Key markets covered
Lyxor Brand Film


Full suite of brand comms assets

To express their new ‘pioneer’ spirit we created a brand manifesto and communicated this in a short film for use online.

We then brought the brand to life across all brand communications; logo marque, tone of voice, visual language and art direction. Collectively, this all helped move Lyxor ETF into a more compelling space and helped them stand out from their competitors.

Print advertising design for finance clients such as Lyxor

Integrated activation

We went on to create multiple campaigns and activations for the brand – all centred around their ‘original pioneer’ mantra. These included press and digital ads, campaign web pages, taxi branding and direct mail.

Low cost ETF animation
Digital Advertising
taxi top advertising
transport ooh advertising
underground 6 sheet advertising

Let’s collaborate

Contact us to discuss a project.

We make brand campaigns go further with unique ideas crafted by an agile team of integrated creatives and producers.

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