Branding luxury digital media system
Rebrand and awareness campaign for digital media system ‘sooloos’ from Meridian Audio – the high-performance, high-fidelity audio brand.
Rebrand and awareness campaign for digital media system ‘sooloos’ from Meridian Audio – the high-performance, high-fidelity audio brand.
Challenge
Meridian are an English manufacturer of luxury high-performance, high-fidelity audio and video components and systems. Following our rebrand of the luxury marque we were asked to create a marque for sub brand ‘sooloos’, their digital media system, and create an integrated campaign to raise awareness of the system.
Work included brand marque and guidelines, direct mail, print advertising, promotional film and microsite.
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