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Bringing home sales for iconic Danish AV brand

Global campaign to encourage sales of B&O in-room audiovisual equipment in the enterprise hotel sector – an area the brand had previously struggled to penetrate in volume.

  • Strategy

    Campaign, Creative

  • Design

    Art Direction, Print, Photography

  • Client

    Bang & Olufsen

Challenge

Develop a campaign to unlock sales in the hotel sector

Bang & Olufsen is the pinnacle of icon design and best in class audio quality, but the premium the brand demanded made it a hard sell to hoteliers. Our strategy was to create a guide of hotels which featured B&O. The guide would give hotels who installed B&O access to a over a million global consumers searching for their next hotel-stay.

It couldn’t be ‘just another hotel guide’ –  it needed a strong emotional connection with B&O customers. We unlocked the insight that B&O fans staying at these hotels would have the familiarity of ‘home’ –  being able to still enjoy their beloved B&O entertainment away from home. So we christened the guide Hygge – a Danish word that expresses a strong sense of well being and belonging.

Integrated Campaign Elements

0
Percent increase in
enterprise sales
0
Languages
0
In-store demonstrations
0
Copies printed and distributed

CAMPAIGN EXTENSION

Campaign extended
to drive new customers in store.

The Hygge hotel guide was so well received that we were asked by Bang & Olufsen to extend the guide online and to create a direct mail campaign – encouraging customers to go in-store for a demo of the new BeoVision 7 TV in exchange for a free copy.

CLIENT COMMENT
A unique and authentic expression of our brand and simply the most excellent and creative publication by Bang & Olufsen for a long time.
Torben

CEO, Bang & Olufsen

Let’s collaborate

Send us an email, to discuss a project.

We make brand campaigns go further with unique ideas crafted by an agile team of integrated creatives and producers.

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