Launching new B2B energy comparison brand
Strategy and integrated brand, digital and advertising campaign to launch energy price comparison website for small businesses in the UK.
Challenge
Launch new energy switching service to SMEs
Eggborough Power Limited own traditional coal and gas-fired power stations but wanted to diversify into the digital energy arena. They commissioned us to create a new UK B2B energy brand. Its aim is to make it easy for small businesses to check the energy market and enter into a new contract that’s right for them.
We commissioned qualitative research from hundreds of SMEs and gain key insights into the market mindset. Based on this we created a brand framework and named the new company Energy Scanner – the smart way to scan and switch energy providers.
We wanted to convey a simple message of saving through scanning and switching. So utilised a brand language of simple line illustrations. Full activity included web UX/UI, OOH advertising, digital banner advertising, print campaigns and e-marketing.
Integrated Campaign Elements
0
Print advert
executions
0
Digital marketing campaigns
BRAND GUIDELINES
Full brand
guidelines.
To clearly define and police the new brand, we created a full brand guidelines. It included logo marque, colour ways, tone of voice and illustration style.
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We make brand campaigns go further with unique ideas crafted by an agile team of integrated creatives and producers.