Launching new B2B energy comparison brand

Strategy and integrated brand, digital and advertising campaign to launch energy price comparison website for small businesses in the UK.

  • Strategy

    Brand Strategy

  • Design

    Brand, Digital, Social, Art Direction

  • Client

    Energy Scanner


Launch new energy switching service to SMEs

Eggborough Power Limited own traditional coal and gas-fired power stations but wanted to diversify into the digital energy arena. They commissioned us to create a new UK B2B energy brand. Its aim is to make it easy for small businesses to check the energy market and enter into a new contract that’s right for them.

We commissioned qualitative research from hundreds of SMEs and gain key insights into the market mindset. Based on this we created a brand framework and named the new company Energy Scanner – the smart way to scan and switch energy providers.

We wanted to convey a simple message of saving through scanning and switching. So utilised a brand language of simple line illustrations. Full activity included web UX/UI, OOH advertising, digital banner advertising, print campaigns and e-marketing.

Integrated Campaign Elements

Print advert
Digital marketing campaigns


Full brand

To clearly define and police the new brand, we created a full brand guidelines. It included logo marque, colour ways, tone of voice and illustration style.

Let’s collaborate

Send us an email, to discuss a project.

We make brand campaigns go further with unique ideas crafted by an agile team of integrated creatives and producers.

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